Areas of Expertise

Information Technology

  • Computer Benchmarking
  • Security and Networks
  • Interfaces
  • Flash Memory
  • Hacking
  • Password Cracking and
    Password Recovery
  • Hard Disk Drives

Web and Internet

  • Data Theft
  • E-commerce
  • E-mail Recovery
  • Electronically Stored Information
  • Google Local Business Listings
  • Advertising and Marketing
  • Law Firm Search Engine Marketing
  • Pay Per Click
  • Website Development, Usability and Design
  • Domain Names

Software

  • Testing
  • Contracts
  • Damages
  • Design
  • Custom Software
    Development
  • Engineering
  • Failure
  • Forensics
  • Licensing
  • Misappropriation
  • Patents
  • Projects
There is a Tech Expert in your near future.

Relevant Case Experience

Software & IT Service Evaluation, Forensic Software Research – disputed amount in excess of $10 million

Media Genesis was contracted by a top law firm in Michigan to evaluate a matter for a large public sector entity where a contract was made and the authenticity of the software and services provided came into question. The disputed amount was in excess of $10 million. Media Genesis had to review the contract, evaluate the software, and reverse engineer some of the software to conclude whether or not the contract was satisfied.

SEO Litigation Between Automotive Manufacturer and Aftermarket Supplier

This case originated with a dispute between one of the largest domestic automotive manufacturers, who was the Original Equipment Manufacturer (OEM), and an aftermarket supplier. Media Genesis was involved with assessing and researching the actual use of keywords to attract prospective customers based on a registered trade name. Much of Media Genesis’ work encompassed site analysis, Meta Data review and working with Google to assess Search Engine Advertising (SEA) – volume of searches, visits and corresponding cost and impact assessment.

Pharmaceutical Online Trade Name Research and Litigation Support

A large Swiss pharmaceutical company and their legal counsel contracted Media Genesis to evaluate the current use of their trade names online in the United States. The pharmaceutical company was a licensed and authorized distribution channel, yet many organizations were reselling the product online, known as a Grey Market. This reselling was damaging their brand, impacting their image, and eroding their pricing. Media Genesis had to identify the entire product inventory and validate the authenticity of the distribution to ensure other vendors were in fact authorized distributors. Media Genesis documented the non-authorized distributors and documented techniques used to attract prospective buyers. Media Genesis also provided expert advice on the cost consequence of the SEA, SEO and unauthorized sales channels.

Software Patent and Trademark

Working with a software team and an IP attorney, Media Genesis advised a number of web-based companies on how to protect intellectual property online. This included software review and documentation to support patent applications. For a global OEM, Media Genesis researched trade name use globally and registered domains names. In addition, Media Genesis created content to support trade name protection in a number of emerging markets.


Relevant Articles

Not everyone reads the fine print, but the fine print needs to be present, somewhere. Terms and Conditions are no exception. But to what extent do the Terms and Conditions need to be available? For those companies that do business-to-consumer transactions with e-commerce solutions, explaining the Terms and Conditions is crucial. Read More.

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